I'm a marketing and content strategist with 15+ years of experience building brands, shaping audience engagement, and creating content that connects with people in meaningful ways.

My background spans retail, hospitality, healthcare, nonprofit, and consumer-facing brands, but the common thread throughout my career has been storytelling, audience understanding, and figuring out what actually resonates. I’ve worked across social media, email marketing, PR, web, lifecycle marketing, SEO, and brand development, often in fast-moving environments where strategy and execution happen at the same time.

I’ve spent much of my career working on small, lean teams, which means I’m just as comfortable building strategy as I am writing copy, creating content, analyzing performance, testing ideas, and adjusting quickly based on audience response.

At the core of my work is a simple goal: create content and experiences that people actually care about.